Ways To Make Your Brand Memorable In A Crowded Market
Jonathan Dolan, Owner at Off Main Marketing – Published on February 22 2024
Jonathan is a LinkedIn Top Marketing Voice
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This blog post presents my contributions to a LinkedIn Collaborative Article about “Ways To Make Your Brand Memorable In A Crowded Market”. NOTE: Contributions to LinkedIn Collaborative Articles are limited to just 750 characters each. Due to their comprehensiveness, each contribution has some overlapping points with the other contributions.
I hope you find the advice and tips in this post helpful in your marketing journey!
Choose The Right Tool
(Contribution 1 of 3)
TEXT: The 2024 Marketer’s Tool Kit 🧰 has continued to evolve, especially with the increase of plugins 🔌 now available in Open AI’s “GPT Store 🤖”.
💡 One way to make your content more memorable, is to research 🔬 other businesses’ content to identify content gaps (and get ideas on how to differentiate yourself)
🔌 Below are 3 plugins that summarize different types of content, enabling you to research tons of content very quickly:
🔗 Link Reader: Summarizes webpages
🎥 Video Summary: Summarizes any YouTube video
🎙️ Shownotes: Summarizes podcasts
–
🔌 And next time you’re creating content, test out these plugins too:
🎬 Sora: Text to Video
📝 Speedy Marketing: Content and Blog ideas
⁉️ Prompt Perfect: Get better answers from Chat GPT
Plan your Content
(Contribution 2 of 3)
TEXT: This is a tale about Marketers and their never ending “content planning” 🤔💭.
Here’s two major tips for standing out:
– Have a content calendar with both A) Planned Content such as customer testimonials and videos explaining your product/service – along with built in times for you to create and post B) Reactive Content throughout the month that is reacting to a current event or something that relates to your business. A consistent combination of these two types of content immediately separate you from 90% of accounts.
– In a world dominated by short form videos that are looking for a quick sale, you can stand out in a BIG WAY by putting your brand’s mission front and center, and by authentically giving away free insights and products.
Create Your Video
(Contribution 3 of 3)
TEXT:
idea on your list, and try this approach:
Have multiple team members separately draft outlines (script & shot sequences) that hit on all the points they think should be in the video. (Have Chat GPT come up with draft outlines as well) Then compare, condense, and remove points until the script covers A) The Hook, B) The Unique Selling Proposition, and C) Call To Action within 30 – 90 seconds. Then input your new outline into the GPT plugin Sora, and see what videos it can create for you to use in some, or all of the frames.Create an animation of your logo and any brand elements, and set them in places on the screen to brand the video.Finally – use closed captions and voice over for every word!Check Out More Of Our Blog Posts
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