Tips For Staying Ahead Of The Curve In The Social Meda World
Jonathan Dolan, Owner at Off Main Marketing – Published on April 8, 2024
Jonathan is a LinkedIn Top Marketing Voice
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This blog post presents my contributions to a LinkedIn Collaborative Article about “Tips For Staying Ahead Of The Curve In The Social Media World”. NOTE: Contributions to LinkedIn Collaborative Articles are limited to just 750 characters each. Due to their comprehensiveness, each contribution has some overlapping points with the other contributions.
I hope you find the advice and tips in this post helpful in your marketing journey!
Follow The Experts
(Contribution 1 of 5)
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If you’re serious about excelling 📈 at Social Media, then you should be regularly consuming content from at least 10 large accounts in your industry 🏭.
🧐 Analyze how their entire account (their bio, photos, videos, carousels) are all primarily about the same main Call(s) To Action.
📝 Take notes on how all of their posts present a Hook 🪝, a Unique Selling Proposition 📋, and a Call To Action 📲 in a similar format(s) each time.
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🏋️♂️ EXERCISE: List and create 10 post ideas, (Videos, Still Photos, and Carousels) each imitating a different accounts’ style.
If you mimic them EXACTLY, then you will be forced to mold your message to their styles, which will improve your own conciseness, delivery and aesthetic – and give you new ideas.
Use Analytics Tools
(Contribution 2 of 5)
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Here’s some of the most popular 🤗 Social Media Analytics Tools (Free & Paid) in 2024 👇
💲 Free
▪️ Meta Business Suite: Facebook & Instagram Post and Ad KPIs, and easy to use audience insights and creation tools
▪️ Google Analytics (GA4): Tracks and breaks down all website traffic, customer segments, and campaign and conversion performance
▪️ Social Blade: Gives vast social network engagement trends, and insights on anyone’s account
💰 Paid
▪️ Hootsuite: Easy to use account performance, and sentiment analysis for all your social accounts
▪️ Sprout Social: A robust central social management platform with in-depth comparative and analytic tools
▪️ BuzzSumo: Learn of trending content, monitor competitors, and find niche influencers.
Experiment With New Features
(Contribution 3 of 5)
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A list of 🆕 (and new-ish) social features that have been added or expanded upon 👇
▪️ Instagram: More 3D posts & AR filters. Rollout of Collaborative Stories on it’s way.
▪️ Facebook: Expanded functionality of Stories Glasses. Customers can opt-in for product notifications in Messenger.
▪️ X: Rolling out Premium, and Premium+ tiers, which include features such as bigger video uploads and X’s chatbot GrokAI.
▪️ LinkedIn: Creator Mode is gone, and the tools will be available to all. Custom buttons are also available for Premium users.
▪️ TikTok: Rolling out ‘Creator Search Insights’ to better understand what users are searching.
▪️ YouTube: ‘Shorts’ aren’t new (they’ve exploded the past 2 years), but so many businesses still don’t make them
Engage With Your Audience
(Contribution 4 of 5)
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5 ways to interact 🫱🏼🫲🏾 with customers on social media (other than replying to comments) ⬇️
📊 Use “Poll” posts to ask your customers what their favorite products and features are.
✍️ Use “Fill In The Blank” posts to get their exact answers to certain questions / topics.
🎥 Go LIVE and verbally answer questions in the chat, and ask clarifying questions too, making your followers feel more connected than ever before.
💬 Tell people to comment a certain word on your posts in order to receive a DM (with a link) for more information or exclusive access to an offer.
This not only increases the engagement of your posts (and ensures that the user gets the link), but it also establishes a personal DM chat with each user.
What Else To Consider
(Contribution 5 of 5)
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Here’s two big ⛰️⛰️ considerations when creating social media content ⬇️
📆 Your monthly content calendar should have a mix of days and times to post ‘Pro-Active Content’ (planned content)… … and days/times to research, create and post ‘Re-Active Content’ (that’s reacting to current events or trends).
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🏛️ Use these 4 Pillars to structure your videos and carousel posts:
1️⃣ Hook (First 3 seconds / First slide): Short phrase or sentence saying specifically what the insight is you’re sharing.
2️⃣ Pivot: Transition to talking about your business’s expertise on this topic.
3️⃣ Selling Proposition: Specifically state how your business can help others with this topic
4️⃣ Call To Action: (Ex. “Follow us” or “Click link” to learn more)
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