Tips For Choosing The Right Marketing Technology For Your Business
Jonathan Dolan, Owner at Off Main Marketing – Published on June 14, 2024
Jonathan is a LinkedIn Top Marketing Voice
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This blog post presents my contributions to a LinkedIn Collaborative Article about “Tips For Choosing The Right Marketing Technology For Your Business”. NOTE: Contributions to LinkedIn Collaborative Articles are limited to just 750 characters each. Due to their comprehensiveness, each contribution has some overlapping points with the other contributions.
I hope you find the advice and tips in this post helpful in your marketing journey!
Assess Needs
(Contribution 1 of 3)
TEXT: Selecting the right marketing technology can be daunting 😰. Here’s some of the most popular tools based on what you need ⬇️
1️⃣ Content:
– WordPress: Websites for all skill levels and business sizes
– Joomla: Websites with more robust scalability and security features
– MidJourney: Text to image A.I.
– Immersive Fox: Text to video A.I.
2️⃣ Customer Relationship:
– Zoho: Inexpensive CRM with simple interface
– HubSpot: User-friendly with robust features, and integrates with many tools.
– Salesforce: Most customizable CRM with the most apps
3️⃣ Other Tools:
– Email: Mailchimp, Constant Contact, or Klaviyo
– Social Media: Hootsuite, Buffer, or Sprout Social
– SEO: SEMrush, Moz, or Ahrefs – Analytics: Google Analytics or Mixpanel
Budget Planning
(Contribution 2 of 3)
TEXT: Your Marketing Technology 📢💻Budget needs to be created in conjunction with an assessment of:
▪️Your marketing needs
▪️The effectiveness of your current technology
▪️And the available technology on the market.
In addition, there is time/money spent switching technologies 🔁…
…along with training and learning curve opportunity costs.
💼 Unfortunately, a businesses’ current technology can hinder any thorough exploration of other available tools…
…so it can be helpful to pretend that you currently don’t have any marketing technologies at the moment (and be open to changing everything)…
…that way you can start by focusing on matching-up your needs to the most compatible tools, which is ultimately what will lead to better ROI.
Compatibility Check
(Contribution 3 of 3)
TEXT: Here’s some tools ⚒️ to help you perform compatibility checks on marketing technologies before buying them:
1️⃣ Capterra: Has reviews and comparison charts, including the ability to filter tools based on specific tech requirements.
2️⃣ BuiltWith: See what techology stacks are being used on any website of any business in the world.
3️⃣ StackShare: This is a community of professionals that shares what technology stacks they use.
4️⃣ Zapier: This platform helps you connect different apps together easily – and can guide you on what would integrate well with your existing tech.
5️⃣ API Documentation Web Pages: Any tool that offers API integration (Ex: Hubspot, Salesforce, MailChimp) has documentation detailing all of its integration uses.
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