Major Updates To Google Ads in 2024
Jonathan Dolan, Owner at Off Main Marketing – Published on July 25, 2024
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This post covers 2 Major Updates That Have Happened To Google Ads in 2024 that every business should be aware of. Both of these updates are new implementations of Artificial Intelligence (A.I.) to help generate demand, as well as automatically create Ad assets for you to use.
Feel free to send us a message if you have any questions, and I hope the takeaways in this post are helpful in your marketing journey!
1) Introducing Demand Generation Campaigns
TEXT:
This new feature uses Artificial Intelligence to target possible top-of-funnel leads…
…helping generate demand – instead of only intercepting search traffic.
‘Demand Gen Campaigns’ (as Google officially calls them) are visual ads, appearing in the following places:
- Gmail
- Google Discover
- YouTube Shorts
- YouTube In-Stream
- YouTube In-Feed
2) Expansion of Automated Created Assets
TEXT:
This feature is only available for Responsive Ads,…
…in which you enter multiple headlines and descriptions to test.
But now these ads are even better
This new A.I. feature generates additional assets, such as headlines and descriptions to be tested (along with the assets you input).
They can also show one headline, or two, if it’s predicted to improve performance.
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