2 Examples of How to Tailor Your Business' Google Ad Extensions

Jonathan Dolan, Owner at Off Main Marketing – Published on October 4, 2024

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This blog post presents my contribution to a LinkedIn Collaborative Article on the topic of “small business SEO marketing”, in which I lay out 2 Examples of How to Tailor Your Business’ Google Ad Extensions. The examples below can serve as inspiration for any google ads for small businesses, and any campaign involving seo marketing for small businesses. NOTE: Contributions to LinkedIn Collaborative Articles are limited to just 750 characters each.

I hope you find this post helpful in your marketing journey!

My LinkedIn Contribution

TEXT:

Here’s 2 examples of how small businesses can tailor their 📢 Ad Extensions 🔌 (which are additional pieces of information that can be included in your Google Ads):

1️⃣ BOUTIQUE CLOTHING STORE (Use Price Extensions)

▪️ Explanation: Highlight different product categories, promotion information, and price ranges in the extension.

▪️ Example: Include phrases like “Dresses from $49 | Free Shipping Over $100.”

2️⃣ COFFEE SHOP (Use Location Extensions)

▪️ Display the coffee shop’s address in the extension, and include a “Get Directions” button. This helps users searching for “coffe near me” or “best coffee in downtown”

▪️ Example: Include something like “100 Main Street, New York, NY | In The Heart Of Downtown.”

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