5 Powerful Digital Marketing Tactics For Small Businesses
Jonathan Dolan, Owner at Off Main Marketing – Published on April 11, 2024
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This post is a short list of 5 Powerful Digital Marketing Tactics For Small Businesses. Each tactic that we mention in this post is presented with a use case for a specific type of business, making it easy to understand how to apply the tactic for a real company.
Feel free to send us a message if you have any questions, and I hope the takeaways in this post are helpful in your marketing journey!
1) Hyper Localized SEO Campaigns
TEXT:
WHO: Coffee Shop
HOW: Optimize your Website and content for “near me” searches by incorporating local landmarks, neighborhoods, and slang.
Use Google My Business to its fullest by posting updates, responding to reviews, and adding photos of your café and popular dishes.
2) Local Influencer Partnerships
TEXT:
WHO: Boutique Fashion Store
HOW: Partner with small influencers on social media platforms like TikTok & Instagram,
Create a campaign where influencers showcase your products in creative authentic settings that resonate with their audience. For example, a “Week of Outfits” challenge featuring your clothing line.
3) Email Personalization
TEXT:
WHO: Specialty Food Retailer
HOW: Use customer purchase history and behavior to segment your email list.
For example, if a customer frequently purchases ingredients for Italian cooking, send them a curated list of your newest Italian ingredients, along with a recipe for a classic Italian dish.
4) Augmented Reality
TEXT:
WHO: Home Decor Shops
HOW: Develop an AR feature on your app or website that allows customers to visualize how your products would look in their own space (not as expensive to create as you might think).
For a small business, starting with a few flagship products can significantly boost online engagement and sales.
5) Artificial Intelligence Chat Bots
TEXT:
WHO: E-commerce Shops
HOW: A.I. chatbots can give website users more personalized assistance than traditional bots (Ex: Can provide product recommendations, and handle basic sales processes).
For instance, a bot can guide a customer through selecting the perfect gift from your store based on the recipient’s questions and interests.
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